Taking as much care with your follow up as you do with your product creation and launch prep should be a consistent part of your marketing process. Here are 3 powerful benefits to consistently using a well-thought-out follow up process…
1. Following up builds trust – one of the key questions we ask ourselves, when preparing a new product launch (and especially in affiliate marketing) is: “Why should Josephine Customer buy from me?”
When asked why they choose one particular marketer over another, customers frequently answer: “Because I trust so-and-so”.
I’m sure you know about building up trust through solving problems – and not always through paid products. But your follow up process also helps to build trust too.
It’s like being introduced to someone at a convention. You may like them, but if the contact is brief, you may also forget them. And it’s not until you’ve met each other at least 3 times, and had a couple of conversations about your shared interests that it naturally occurs to you that your new conference buddy is the very person you should speak to about the subject you’re both passionate about.
So it is with marketing on the internet: Your perfect potential customer “meets” you… but if all she hears is one sales pitch, with a couple of sporadic letters that don’t do anything towards building up a relationship, she is likely to go elsewhere to buy a similar product – even though yours is actually far more in tune with what she originally wanted!
2. Follow up builds consistency – If your follow up plan follows the same pattern with every product, your perfect potential customer subconsciously falls into a rhythm with you. Consistency creates a reassuring air of professionalism, letting the reader know that you are not going to disappear off into the ether again next week – which she can depend on you. Contrast that with the pattern many inexperienced marketers develop: Of wildly blitzing their list with 2 or 3 emails; then disappearing for 6 or 7 months – during which time they actually forget who the marketer is.
3. Follow Up Sets you ahead of the competition – The simple truth is, for every one marketer who follows up, there are often hundreds of would-be competitors who don’t. And it’s the rare few people in life who take the time to thank you, follow through on their word, take responsibility for their actions and who apologize unhesitatingly if they make a mistake who stick in our minds as top-drawer people.
It also tells your potential fan or customer that you are not the sort of person who’s in it for the quick buck: That you respect them and care about their needs.
We offer a complete course in the techniques of following up with customers and prospects, here at hidden-marketing-assets.com . You can find it at http://followup-profits.hidden-marketing-assets.com .
