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By Bill, on November 29th, 2011% This is the first of a series about Random Acts of Great Customer Care. I hope to illustrate by experienced example the effect and presentation of the businesses I encounter who are completely customer-centered in everything they do. Perhaps one of these articles will make a difference in how you do random acts of great customer care in your business. . . . → Read More: Random Acts of Great Customer Care – 1
By Bill, on September 7th, 2011% Here are two examples of sales and customer service I experienced recently. One is not so good and the other has me wanting to do more business with the company. This is a good example of the difference…
Method 1 – We don’t care!….
A company website I recently visited states that they have an . . . → Read More: 2 Ways to Do Sales and Customer Service
By Bill, on August 25th, 2011% This marketing tip will serve any business that sells a product or service to a customer…. The difference is all in the implementation, but it always works. . . . → Read More: A Marketing Tip for Any Business
By Bill, on August 6th, 2011%
This is my story of creating a U.S.P. in my first business, even though the phrase hadn’t been invented, yet.
Back in the 1970s, when I started my first computer software company, there were no software packages, like QuickBooks, Peachtree and so on. In fact, we were years away from the invention of the IBM . . . → Read More: How We Created Our First U.S.P. – Unique Selling Proposition
By Bill, on July 4th, 2011% Merchants and entrepreneurs bring us every single product and service we enjoy in this life. In some way, an entrepreneur, carrying great risk, created a product or service, hoping to serve his or her chosen customers and thus make a difference and hopefully an income for self and family. In this article, titled “Show Love . . . → Read More: Have You Hugged an Entrepreneur Lately?
By Bill, on June 23rd, 2011% I was really excited and entranced by an excerpt I received today of Seth Godin’s new book, “Poke the Box” . The book is about taking chances and going out and STARTING something!
It’s about not just waiting for conditions to be right, but, with an idea making an effort to see what the idea . . . → Read More: A review of Seth Godin’s new Book “Poke the Box”
By Bill, on June 20th, 2011% Believe it or not now that your webinar is over the work begins! If you do not do these following things after your webinar you will not be successful repeatedly which is necessary to make a lot of money in this venue. . . . → Read More: The Webinar Is Over, Now What?
By Bill, on June 17th, 2011% There are many hats you’ll have to wear when you produce your webinar. You can do it all or you can outsource a lot of it. One or more virtual assistants can handle any number of these roles very well such as: Technical support, marketing, coordination and even as a producer screening calls. But the overall person responsible and likely the main stakeholder is you. . . . → Read More: How Many Hats Will You Wear To Produce Your Webinar?
By Bill, on June 12th, 2011% In order to have a successful webinar you must first establish a purpose for your webinar. Is it to teach, train, inform, excite, impress, market or a combination of these aspects? Do you know exactly the products or services you wish to promote through a webinar? Do you have a clear idea of what to talk about during the webinar? . . . → Read More: How to define the purpose for your webinar
By Bill, on January 8th, 2011% We are aiming to really provide help to visitors and subscribers in 2011. To that end, to help us provide better services and information to you as a subscriber of our lists and a visitor at Hidden-marketing-assets.com , we’ve created a 10-question survey at this address:
http://hidden-marketing-assets.com/surveys .
Would you help us help you and . . . → Read More: We’ve added a survey to Hidden-Marketing-Assets.com
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