This is the first of a series about Random Acts of Great Customer Care. I hope to illustrate by experienced example the effect and presentation of the businesses I encounter who are completely customer-centered in everything they do. Perhaps one of these articles will make a difference in how you do random acts of great customer care in your business. . . . → Read More: Random Acts of Great Customer Care – 1
|
||||
 |
Here are two examples of sales and customer service I experienced recently. One is not so good and the other has me wanting to do more business with the company. This is a good example of the difference… Method 1 – We don’t care!…. A company website I recently visited states that they have an . . . → Read More: 2 Ways to Do Sales and Customer Service 
This is my story of creating a U.S.P. in my first business, even though the phrase hadn’t been invented, yet. Back in the 1970s, when I started my first computer software company, there were no software packages, like QuickBooks, Peachtree and so on. In fact, we were years away from the invention of the IBM . . . → Read More: How We Created Our First U.S.P. – Unique Selling Proposition I have been blessed to have many mentors over my career. One of them was the owner of a small welding shop where I worked shortly after graduating from high school. He taught me a lot but what I remember best was what he taught me about quality and how it applies to our real boss, the customer. . . . → Read More: The Bitter Taste of Poor Quality Merchants and entrepreneurs bring us every single product and service we enjoy in this life. In some way, an entrepreneur, carrying great risk, created a product or service, hoping to serve his or her chosen customers and thus make a difference and hopefully an income for self and family. In this article, titled “Show Love . . . → Read More: Have You Hugged an Entrepreneur Lately? We all know that the economy is not now, and won’t be again, what it used to be. Sales are harder to get, and new customers harder to acquire. Many businesses in this climate are saving money by making a mistake. That mistake is reducing marketing, advertising and sales expenses to save money. This poor . . . → Read More: Grow Your Business Before Spending Advertising Money Believe it or not now that your webinar is over the work begins! If you do not do these following things after your webinar you will not be successful repeatedly which is necessary to make a lot of money in this venue. . . . → Read More: The Webinar Is Over, Now What? There are many hats you’ll have to wear when you produce your webinar. You can do it all or you can outsource a lot of it. One or more virtual assistants can handle any number of these roles very well such as: Technical support, marketing, coordination and even as a producer screening calls. But the overall person responsible and likely the main stakeholder is you. . . . → Read More: How Many Hats Will You Wear To Produce Your Webinar? When you are planning a webinar a lot of questions come to mind that you must consider to make sure you have an effective webinar that produces the results you desire. If you do not know what results you desire, you won’t have the results you desire. . . . → Read More: Factors To Consider When Planning Your Webinar In order to have a successful webinar you must first establish a purpose for your webinar. Is it to teach, train, inform, excite, impress, market or a combination of these aspects? Do you know exactly the products or services you wish to promote through a webinar? Do you have a clear idea of what to talk about during the webinar? . . . → Read More: How to define the purpose for your webinar |
|||
|
Copyright © 2012 Hidden Marketing Assets - All Rights Reserved |
||||
