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This is my story of creating a U.S.P. in my first business, even though the phrase hadn’t been invented, yet. Back in the 1970s, when I started my first computer software company, there were no software packages, like QuickBooks, Peachtree and so on. In fact, we were years away from the invention of the IBM . . . → Read More: How We Created Our First U.S.P. – Unique Selling Proposition We all know that the economy is not now, and won’t be again, what it used to be. Sales are harder to get, and new customers harder to acquire. Many businesses in this climate are saving money by making a mistake. That mistake is reducing marketing, advertising and sales expenses to save money. This poor . . . → Read More: Grow Your Business Before Spending Advertising Money Defined: “Unique Sales Proposition” An intentional, clearly visible means of separating yourself from others to create a competitive edge. It’s what makes you different from others used as an advantage. What is it about you that’s better than the rest stated in a way that engages prospects. That’s your “unique sales proposition”. Let me . . . → Read More: What’s a Unique Selling Proposition (USP) ? As a business owner, one of the most important things is to look inside your company and see all of the marketing assets available. . . . → Read More: Uncovering Your Company’s 6 Areas of Hidden Marketing Assets |
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